In 2017, there were an estimated
131 million Muslim visitor
arrivals globally – up from 121
million in 2016 – and this is
forecasted to grow to 156 million
visitors by 2020 representing 10
percent of the travel segment.
– Master Card & Crescent Rating
As Muslim travellers numbers surged, hotels and other travel industry players are rushing to be Halal-compliant to meet the demands of this growing segment. In 2015, the State of the Global Islamic Economy reported that revenues derived from Muslim Friendly Tourism services were estimated at $24 billion and it is projected to be in the region of $243 billion come 2021. With a population that is disproportionately young, educated and upwardly mobile, they are one of the fastest-growing demographics on the global tourism scene.
These are the key players in the Halal Tourism sector:
- Transportation Infrastructure
- Accommodation Infrastructure / Hospitality Suppliers
- Food & Beverage / Catering
- Channels / Travel Agencies
- Attractions & Entertainment Infrastructure
- Education & Healthcare Infrastructure
Tourists’ global demand for halal food has grown so much, in fact, that Have Halal Will Travel, a Singapore-based online community for Muslim travellers, has also partnered with ITB Asia with a three-hour conference and special booth space focusing on foodie-centric outreach to the Muslim tourism sector.
Below are the top 10 countries in the Halal Travel Indicator according to a report in the 2016 State of the Global Islamic Report. The report evaluates the strengths of the ecosystem they have for the development of the Halal Travel sector based on the following index:
- Supply drivers relative to country size (inbound Muslim tourists)
- Governance (Halal-friendly ecosystem)
- Awareness (number of related news articles and events)
- Social (travel sectors contribution to employment)
Sources: State of the Global Islamic Economy report 2016, NYTimes